RideON Bicycles
The RideOn Bicycles Family

Here at Ride On Bicycles we’re a family owned business with a fun atmosphere that’ll make you feel part of the RideOn family. We love all things bicycle and enjoy
helping you with all your cycling needs.
Whether you ride on our beautiful Swamp Rabbit Rail Trail once a week, are a mountain biker, triathlete, or train and compete like Greenville super-star George Hincapie, we’ve got the bicycles, accessories and service to satisfy all your cycling needs.
We’re located in a bright, modern and spacious 3,500 square-foot store at 1616 Woodruff Road, Suite E, in Greenville, near the popular Wisteria Spa. We’ve been here since 2009 and interestingly, our location has been a bike store since 1999.
“We believe in keeping it fun,
so you’ll enjoy spending time
in our store.”
- Matt Rinella
Matt Rinella
Matt Rinella
Matt Rinella has been servicing and selling bicycles since 2000. He has worked in every aspect of cycling, including for one of the biggest manufacturers in the US. Attention to the details is Matt’s belief for a better experience.
Sharleen Rinella
Sharleen Rinella
Shar is Matt’s better half. She is a runner, moving into cycling and tri. A banker by day, she is learning to be a shop super hero by night.
Bob Kramer
Bob Kramer
I bought my first road bike in 1963 it was a Motobecane Tour de France.
At 16 my attention turned to motorcycles and the Motobecane spent the next 8 years hanging in the basement. In 1975 I took up cycling again and entered my first road race in 1980. At the same time I started wrenching on my bike, my family’s bikes and all my friends bikes, which led to opening a bike shop, Countryside Cycling in 1992.
Road Racing from 1980 to 2009.
Triathlon from 1984 to 1992.
Sport and Expert class Cross Country MTB from 1991 to 2001.
USA Cycling Certified Coach 2003 to 2010.
Fit Kit Systems certified bike fitter since 1999
Service Manager at Ride On Bicycles since January 2011
Bryan Sobey
Bryan Sobey
Bryan is a certified and accomplished Serotta International Cycling Institute (SICI) bicycle fit specialist from Colorado. After owning one of Colorado’s largest affiliate and concierge fitting studios, emBody fit labs, his experience in the art and science of bicycle fitting for road, tri/tt and mtn, is unsurpassed. As a competitive cyclist and runner, along with his fitting expertise, we are pleased to have Bryan as part of Ride On team.
Photo: Bryan (right) taking a moment for a photo op during a chat with Phil White of Cervelo.